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Marcelo Paiva

User Experience with Accessibility in mind

Seasoned leader in diverse organizations, skilled in building efficient, inclusive teams & solutions. Expert in enterprise-level & SaaS products for users of all backgrounds. Active in UX community, hosting events & advocating accessibility and inclusion.

A heartwarming illustration showcases a vibrant, multicultural group of children, featuring a spirited boy in a wheelchair, as they joyfully collaborate to find a solution in a truly inclusive manner.
A heartwarming illustration showcases a vibrant, multicultural group of children, featuring a spirited boy in a wheelchair, as they joyfully collaborate to find a solution in a truly inclusive manner.

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Objective

To bring my 12+ years of experience in creating enterprise-level accessible experiences and provide leadership to product design teams focusing on product design, accessibility, Artificial Intelligence (AI) integration, and cross-functional collaboration.

Summary

As a seasoned design leader, I create inclusive user experiences for large-scale platforms by integrating AI and Accessibility in every step of the product design cycle. I lead cross-functional teams to deliver innovative solutions, leveraging deep expertise in WCAG and ARIA guidelines.

Key Skills

  • Inclusive Product Design: Expert in designing accessible products and services that cater to diverse user groups, ensuring compliance with WCAG and ARIA standards.
  • Artificial Intelligence in Design: Proficient in leveraging AI tools like ChatGPT for brainstorming, user persona development, prototyping, and accessibility optimization, enhancing creativity and workflow efficiency.
  • Cross-Functional Collaboration: Skilled at working alongside Product Management, Engineering, Research, Marketing, and Data Science to develop cohesive and innovative design strategies.
  • Accessibility Leadership: Proven ability to drive product initiatives that go beyond compliance, leveraging collaboration and understanding of variety of disability needs.
  • Front-End Proficiency: Proficient in technologies like HTML, CSS, JavaScript.
  • Design System Architecture: Expertise in architecting large-scale design systems with accessibility as a primary focus, ensuring consistency and ease of use across various platforms.
  • Persuasive Communication: Capable of articulating design concepts and building consensus among stakeholders to drive project success and foster a culture of creativity.

Professional Highlights

Accessibility and User Experience Lead – AEM Corp (Since April 2023)

  • Led the design and development of an accessible reporting system for the U.S. Department of Education, collaborating with 80 stakeholders and individuals with disabilities. Successfully extended the U.S. Web Design System to enhance accessibility using design tokens.
  • Conducted over 30 usability studies with users with disabilities, including visually impaired and neurodivergent participants, resulting in the highest possible accessibility standards (AAA). It’s about people, not compliance.

Senior UX Manager – UKG (April 2018 – March 2023)

  • Led a team of 10 designers and researchers, enhancing accessibility compliance across UKG’s product suite, which contributed to a 97% customer satisfaction rate and supported a user base of 15 million employees.
  • Managed the HCM product experience design, during cross-platform rebranding, while improving usability for over 5,000 organizations in HR, Payroll, and Talent Management, impacting a global market with UKG’s $3.5 billion annual revenue.
  • Provided thought leadership and facilitated Design Thinking, driving collaboration with business partners and contributing to UKG’s expansion in 150 countries.

Design Community Leader, Educator, Speaker (Ongoing)

  • Training and building cross-functional teams for start-ups on design systems digital accessibility, design thinking, front-end development, and UX design tools such as Figma, Sketch, and Framer.
  • Authored a comprehensive 10-week UX curriculum for a design Bootcamp, training over 200 entry-level designers in key UX.

Creative Director, ProcessMAP, Corp. - Florida (2015 - 2016)

  • Built and led a high-performing team of 8 designers and developers, fostering a creative environment that increased user engagement by over 50% through aan implementation of modern front-end technologies and a design system component library.

Creative Director, Sapient Global Markets - New York, NY (2014 - 2015)

  • Introduced Lean UX practices, reducing design iteration time by 50% and improving team integration within Agile environments, leading to more efficient project delivery and client satisfaction.

User Experience Director, Thomson Reuters - New York, NY (2007 - 2013)

  • Responsible for the interaction design of wearables, smartphones, and tablets for Thomson Reuters Eikon.

Conferences

I emphasize the importance of incorporating accessibility early in UX design and share my knowledge at international conferences. Notable ones include:

I work.
I create.
I practice.
I learn.
I share.
I give a damn
about All users.

Education

Electrical Design - State Center of Technology Ferreira Viana - Rio de Janeiro, RJ

Get in touch

Send me a message via a form inquiry, I will respond as soon as possible.

Get In Touch

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