
Success criterion 1.1.1
Non-text Content
Provide text alternatives for non-text content.
- Level A
- Principle 1: Perceivable
- Guideline 1.1: Text Alternatives
In a user’s words
“A picture may be worth a thousand words, but for me, it's worth zero if you don't describe it!”
What each role can do
- Product manager
- Prioritize adding alt text to all images on the website.
- Designer
- Include placeholders for alt text in the UI/UX design.
- Developer
- Ensure all img tags have a descriptive alt attribute.
- Tester
- Test to ensure that screen readers correctly announce all images.
Once it is fixed
“Ah, now I get the picture! Literally!”
Share this with your team
The quotes are written to illustrate the criterion. They are not testimonials from real people. For the official wording, find 1.1.1 in the W3C quick reference for WCAG 2.2 (opens in a new tab).
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