Marcelo Paiva
An older woman in glasses sits on a bench holding an empty frame, a cane beside her.

Success criterion 1.1.1 · Level A

Non-text Content

“A picture may be worth a thousand words, but for me, it's worth zero if you don't describe it!”

Who this helps: Blindness

Success criterion 1.1.1 · Level A

Non-text Content

Provide text alternatives for non-text content.

Principle 1: Perceivable · Guideline 1.1: Text Alternatives

What each role can do

Product manager
Prioritize adding alt text to all images on the website.
Designer
Include placeholders for alt text in the UI/UX design.
Developer
Ensure all img tags have a descriptive alt attribute.
Tester
Test to ensure that screen readers correctly announce all images.

Once it is fixed

“Ah, now I get the picture! Literally!”

Next criterion: 1.2.1 Audio-only and Video-only (Pre-recorded)